WORK WITH ME
Capture the full essence & value of your brand with powerful, engaging, non-salesy sales copy that talks to your readers like the humans they are
With the help of my 3-Step Human-First Messaging approach.
“Nicole’s attention to research, detail, and her highly-meticulous process is unparalleled (and I’ve trained a lot of copywriters!).”
She has such a knack for laying out a sales argument and considering every detail when working her copywriting magic.
I highly recommend her for any of your copywriting needs.
-Jamie Jensen, Award-Winning Writer, Copywriting Pro, Storytelling Expert & Coach, TheJamieJensen.com
Your secret to copy that speaks to you and to your audience: My 3-Step Human-First Messaging Approach
No matter what type of copy project we work on, this is the 3-step approach we’ll go through together. It starts with nailing down your voice. Then capturing your audience’s actual words with extensive research. And finally strategically blending the two together for copy that connects & converts.
Brand, Offer & Messaging Exploration
Step 1: The deep dive into your voice & core messaging for copy that connects
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With the help of my signature Compelling & Converting Copy Clarity Questionnaire and an extended 2-hour kickoff call (don’t worry — we’ll take time for a quick coffee break in there!), we’ll dig deep and talk all.the.things. about your business.
Tell me about that message you’ve been struggling to communicate, the vision you have for your brand, the story you want to share…
From there, I’ll grab a transcript of our call together and get to work identifying the real patterns of your voice — including favored vocabulary, your cadence, philosophy, intonation, core ideas, and more.
So you can walk away with compelling, consistent, and personality-packed copy that actually looks, sounds, and feels like you.
(P.S. Do you head up a larger organization and don’t want your personal voice — but the voice of the company itself — to be front and center? Or do you perhaps already have a brand voice established? Fear not! I have a similar “brand voice mirroring” process that’ll help me nail it.)
(P.P.S. Want a full breakdown of findings from this hard work you’ve done on defining your voice to use now and for all your copy in the future? I also offer Brand Messaging Strategy Guides that give you aaall the details. Check out the “Brand Revamp” package below for more.)
Client Interviews & Voice-of-Customer Research
Step 2: The deep dive into your audience’s actual language for copy that converts
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No matter how entertaining or engaging or compelling your brand voice is, it’ll never be enough on its own. For copy that converts, we also need to look to the voice and real language of your customers.
That’s why, as part of my human-first messaging approach, my next step will be “getting out into the field” to interview your clients and get the goods in their own words — the pain points they were experiencing before finding you, the objections that almost stopped them from working with you, how they describe the benefits and results they’ve had since then…
Through these interviews, we’ll get insights that make sure we’re hitting all the right notes and incorporating actual customer language for a persuasive, yet genuine non-salesy sales argument (AKA one that sells but doesn’t feel like it is :-)
(Alongside each interview, I’ll also include several testimonial variations with recommendations for sharing them strategically to back up specific points in your copy. Many clients also like to have me write up some case studies, given that I’m interviewing their clients anyway!)
Finding the Perfect Union
Step 3: The marriage of the two for copy that connects and converts
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While steps 1 and 2 are focused on the science of writing copy, step 3 is where the art comes into play.
This is where I’ll work my magic to find the perfect union between your voice and the actual words your customers use to describe their pain points, hopes, dreams, results of working with you, where they are today…
By striking the right balance between the two, you can rest assured you’ll walk away with powerful, engaging, human-sounding copy that speaks to you. And to your potential clients.
Compelling & converting website copy and messaging packages that nail your voice for connection.
And capture your audience’s real language for conversion.
The Compelling & Converting Classic Website Copy Package
For the entrepreneur in search of website copy that nails their voice and connects with their audience
Customer interviews & testimonial creation + website copy
Starts at $2,450
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In search of some website copy for your business that actually sounds like you and talks to your readers like humans? Or worried that your current copy doesn’t reflect what you’re all about or connect with your audience as well as you could?
Then my classic website copy package is for you!
Together, we’ll work on capturing your voice, identifying the real language of your audience, and then carefully blending them together for copy that converts and connects.
Package includes:
-2-hr kickoff strategy & discovery call
-My signature Compelling & Converting Copy Clarity Questionnaire
-60-minute post-project strategy call to be used however you like
-5 customer interviews for message mining & voice-of-customer research
-Testimonials pulled from interviews & strategically placed throughout your new website copy
-3 website pages (Home, About & Services) optimized for connection and conversion
-One round of edits
-A short video audit with personalized recommendations to optimize your remaining website pages (contact, testimonials, free consultation, lead magnet, etc) and keep them in alignment with your shiny new copy
The Compelling & Converting Classic Website Copy + Killer Case Study Package
For the entrepreneur who has the ability to deliver killer results, but needs some help sharing them with the world
Customer interviews & testimonial creation + website copy + case studies
Starts at $3,500
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Anyone can make big promises on their website.
Stand out from the crowd by actually backing up your promises and supplement your new website copy with powerful, strategic case studies featuring stories that your potential prospects can see themselves in (and that are actually interesting to read!).
Package includes:
-2-hr kickoff strategy & discovery call
-My signature Compelling & Converting Copy Clarity Questionnaire
-60-minute post-project strategy call to be used however you like
-5 customer interviews for messaging mining & voice-of-customer research
-Testimonials pulled from interviews & strategically placed throughout your new website copy
-3 full-length case studies created from interviews
-Website copy for a new Case Study page to highlight your new authority-building case studies
-3 website pages (Home, About & Services) optimized for connection and conversion
-One round of edits
-A short video audit with personalized recommendations to optimize your remaining website pages (contact, testimonials, free consultation, lead magnet, etc) and keep them in alignment with your shiny new copy
The Compelling & Converting Classic Website Copy + Nurture Email Campaign Package
For the entrepreneur who has a great offer, but needs a compelling solution to draw prospects into their ecosystem & nurture them into paying customers
Customer interviews & testimonial creation + website copy + welcome email nurture campaign
Starts at $3,500
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Level up your new website copy with an engaging, value-packed welcome campaign that helps visitors continue their journey with you — so you can win their hearts, help them see what you’re all about, and nurture them from new fan to paying customer.
Package includes:
-2-hr kickoff strategy & discovery call
-My signature Compelling & Converting Copy Clarity Questionnaire
-60-minute post-project strategy call to be used however you like
-5 customer interviews for messaging mining & voice-of-customer research
-Testimonials pulled from interviews & strategically placed throughout your new website copy
-Strategy & planning of an email welcome sequence that takes readers from free lead magnet to paid offer (consulting on lead magnet options also available)
-Email welcome campaign of up to 6 emails (2 subject lines included per email)
-3 website pages (Home, About & Services) optimized for connection and conversion
-One round of edits
-A short video audit with personalized recommendations to optimize your remaining website pages (contact, testimonials, free consultation, lead magnet, etc) and keep them in alignment with your shiny new copy
APPLY HERE
The Compelling & Converting Brand Messaging Revamp
For the seasoned entrepreneur undergoing a full rebrand or the industry expert launching a new offer who wants to get their messaging just right from the beginning
Customer interviews, testimonials & findings + website copy + case studies + welcome email campaign + Brand Messaging Strategy Guide
Starts at $5,850
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With the most complete copy & messaging package I offer, you’ll get all the core copy deliverables you need from all the packages above — story-based website copy that speaks to your audience, case studies that highlight your results in a compelling way, a welcome email campaign that attracts and nurtures the perfect audience…
Plus all the juicy research and insights from our brand voice work together, and my client interviews packaged up into a beautiful, detailed Brand Messaging Strategy Guide.
With the help of this guide, we’ll be able to sharpen your core positioning and differentiators, outline the most effective messaging for your audience based on real-world insights, establish how to merge this messaging with a consistent brand voice of your own. Plus give you a concrete, living document that you can use to inform all your copy and messaging and keep it in alignment going forward.
(My clients tell me that these guides have been a huge help not only for future copy, but anytime they, or anyone on their team, has to tell anyone what they do — giving them language to use on sales calls, when pitching investors, at networking events…)
Whether you’re a seasoned entrepreneur launching a new brand or newer-to-the-game business owner who has realized that your core brand messaging could use a revamp, this package is made with you in mind.
(Note: as this package is quite intensive, I only take on one client of this size every two months. Slots can fill up fast, so feel free to apply here as early as you can to chat more.)
Don’t see what you’re looking for above?
ADDITIONAL A LA CARTE COPYWRITING & MESSAGING SERVICES ARE ALSO AVAILABLE. INCLUDING:
✓ Strategic & engaging email campaigns that draw in leads & nurture them into buyers
✓ Conversion-optimized website copy and case studies that talk to your prospects like humans & persuade them to take action
✓ Non-sleazy funnel copy (including emails, landing pages, sales pages, and more) that gets you more leads, more conversions, and more happy returning customers
✓ “About” pages & bios that tell your story while connecting with and converting your readers
✓ Brand Messaging Strategy Guides that define your voice, capture the real language of your audience, and offer guidelines on merging them together consistently for copy that connects and converts
✓ “Compelling & Converting Copy Audits” that help you strengthen your messaging, optimize for conversion & spot valuable opportunities for engaging with your audience (note: many clients choose to get an audit done FIRST before moving forward on a package. So feel free to do the same!)
(Audits start at $575. Starting price for other a la carte services is $2,250.)