THE COMPELLING & CONVERTING WEBSITE COPY AUDIT
Take your website copy from “hmm, I don’t know about this” to “oh, this feels SO right!”
With actionable, fluff-free recommendations on your website copy from someone who does this for a living (AKA me, a professional website copywriter & messaging strategist).
All for a fraction of the budget — and commitment — of a full, done-for-you copywriting project.
“I just finished watching my audit from Nicole and immediately said, ‘oh my gosh, I love all of this – this is just what we needed.’
I’ve worked with a lot of strategists over the years and gotten ‘audits’ done like what Nicole has on offer.
But compared to others I’ve received, Nicole’s copy and messaging audit for our website was far more helpful, thorough, and able to concisely articulate what we really needed to work on.”
-Mandy Legaretta, CMO, Finding Good
Ever worry that your website copy is, well, a little off?
(We’re talking more ‘off’ than the box of takeout pad thai that you tragically forgot to finish last week)
Or that it’s causing your readers to reach for that ‘X’ button in confusion because the messaging is fuzzy and they just.can’t.figure.out what you’re trying to say?
Or that it reads just a little too much like a sophomore-year English essay?
(No shame if so: I know those writing habits drilled into us in school die hard!)
Or that it’s — to put it bluntly — simply not capturing your value and offering it up on a clear, concise, and compelling silver platter to your readers?
Or perhaps that it’s too sales-y.
Or too word-y.
Or too formal.
Or too boring.
Or too unclear.
Or too inconsistent.
Or too long.
Or too short.
Or too dull.
Or too robotic.
Or too hard to understand.
No matter your word woes, copy concerns, or messaging miseries, I’ve got you covered with the…
The Compelling & Converting Website Copy Audit
AKA your fast-track solution to clearer (and juicer) messaging, copy that fosters a stronger and more authentic connection with your audience, and a website that’s far more likely to convert.
“[This copy audit] is the most valuable thing I’ve done since starting my business five years ago.”
YOU’LL GET…
A strategic, fluff-free video audit that hones in on your website copy & messaging gaps and shows you how to fix ‘em
PLUS…
Recommended outlines for your most critical website pages (think: a custom-to-your-business copy template)
The words on the page are important (I’d be out of a job if they weren’t!). But equally important is making sure you’ve got these words in the right place.
That’s why I’ll also be sending along recommended page outlines that are personalized to your specific offers, style, audience awareness, and more.
So you can better answer the age-old question of “what goes where?” without relying on generic, one-size-fits-all copy templates.
A recommended website hierarchy based on your particular user journey
Do you have too many pages on your website, or not enough? Is there a logical, clear transition that takes readers from one page to another? Or are they getting lost and confused along the way?
Alongside your video audit, I’ll deliver a recommended website hierarchy that ensures your user journey is as clear as your copy.
My signature Compelling & Converting Copy Questionnaire for additional messaging, offer & brand voice clarity
Many clients have shared that my signature questionnaire has been just as helpful for them as it is for me in sorting through all their ideas of messaging, positioning, offers, and more.
So if you’ve ever found yourself struggling to define who you are and what you’re all about, this will come in handy.
A post-audit strategy call to help you get those fancy new website recommendations live
I won’t just pass off your audit and leave you to fend for yourself.
Instead, we’ll hop on a 1-hour strategy call so you can ask your Qs about the audit or workshop any specific bits of copy you’re stuck on.
The Compelling & Converting Website Copy Audit is currently being offered for $675.
HERE’S HOW TO GET YOURS:
Book in your audit (and fill out the 3-minute intake form) right here.
In 48 hours or less (M to F), I’ll reach out with a personal confirmation, the turnaround time, and what happens next.
You send me the copy you’d like me to audit, any other useful resources, and a completed Compelling & Converting Copy Questionnaire.
I send you (generally 1 week after I receive all required assets) your completed video audit, website hierarchy recommendation, and page outlines.
Then we hop on a final strategy call so we can get aaall the Qs you need answered to get those changes live.
“Within two weeks of implementing Nicole’s suggestions for my sales page copy, I doubled my sales!
Before Nicole took a look at my sales page, I worried that my page was overwhelming, all over the place, and perhaps confusing to my readers. However, I couldn't quite figure out how to get it to flow.
The difference in the page today, thanks to following Nicole's suggestions, is night and day! Not only am I converting more people, but I also feel more confident and proud when I send people my page.”
-Sabrina Victoria, Founder of Her Nation Global
“If you’re a consultant or service provider who is good at what you do, reach out to Nicole. She’ll help you clarify the core value of your service, and get you the right copy to match.
I had been in business for a while, but was struggling to find the right message and put it into words that were compelling to my audience.
Nicole was able to come in and deliver copy that was clear, concise, and focused on the value I can provide my clients. Plus, she nailed my voice!
-Susan Su, Strategic Website Designer, SusanSuDigital.com
“Nicole has such a knack for laying out a sales argument and considering every detail when working her copywriting magic.
Her attention to research, detail, as well as her highly-meticulous process is unparalleled (and I’ve trained a lot of copywriters!).
I highly recommend Nicole for any of your copywriting needs.”
-Jamie Jensen, Award-Winning Writer, Copywriting Pro, Storytelling Expert & Coach, TheJamieJensen.com
“How quick can you get the goods into my hands, Nicole?” and other FAQs
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The total turnaround time will depend on my current project bookings. That said, you can generally expect to have your audit and website recommendations in hand roughly 1 week from the start date that we agree upon.
As to booking in advance, you sure can! My schedule can book out fast depending on the season, and I have clients do this all the time as I generally promise to send the audit your way within one week of having your copy in my hands. (And with this extra advance notice, I may be able to get it to you even more quickly.)
When you fill out your interest form, just make sure to mention any deadlines or ideal start dates you want me to be aware of.
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I may be a little biased…but I do honestly believe these audits are great for anyone — whether a solopreneur or a head of a small team — who has a awesome product or service on the table and wants a handful of actionable, easy-to-implement recommendations that capture that awesomeness. And that makes their website copy stronger, clearer, and more compelling to their audience.
That said, I do ask that individuals seeking feedback on websites in the following industries or lines of work search elsewhere, as I will have to decline and provide a refund otherwise: pharmaceuticals, the diet industry, fast fashion or other world-destroying brands, oil/gas (duh), finance (though this varies, slightly – a website from a money coach would be welcome, but companies getting paid commission to sell stocks are not), MLMs … as well as anyone who runs a business that relies on aggressive or predatory sales techniques, or anyone who has a product/service that simply doesn’t hold up to the light.
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Happy to do so! Generally, this price for website copy applies to 1 long-form sales page or one 5- or 6-email campaign. Just please do make note of this in the interest form you fill out to get started.
Alternatively, if you’d like something else audited (your copy and messaging for your entire funnel, the overall structure/strategy of the email campaigns for your launch, etc.), feel free to reach out to me directly at hello@nicoleelliott.co so I can get you a custom quote.
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That’s up to you! I do make a point to keep my audits and outlines as detailed and actionable as possible, meaning you can take it and run with it and implement it in your own time. (Plus, you’ll also get a post-audit strategy call to help you work through some of that.)
That said, if you would like to continue working together and move forward with a larger copywriting and/or messaging strategy package, the price you’ve paid for the audit would be deducted from the new project cost.
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Happy to hear it :-)